When you run a glamping site or unique hospitality business, you don’t have the luxury of a bustling high street where passers-by can be tempted in by an irresistible window display. Your ‘shop window’ is online, and if the right people aren’t seeing it, your bookings will suffer. That’s where smart, targeted marketing comes in. In today’s competitive market, digital visibility isn’t just a nice-to-have… it’s your lifeline. Whether you’re running a large glamping retreat or a cosy, one-of-a-kind hideaway, Inspired Collective’s done-for-you marketing services for glamping and unique hospitality services are designed to put your business in front of the right guests, at the right time, so you can fill more calendars without adding more to your to-do list.
How To Promote Your Glamping Business
The challenge? Marketing today is faster-paced and more complex than ever. Algorithms change overnight, competition is fierce, and AI-powered search tools are keeping potential guests on Google instead of clicking through to your website. That means you can no longer rely on a single tactic like posting on Instagram once a week or boosting the occasional ad. You need a consistent, multi-channel strategy that meets your ideal guests wherever they’re spending their time, whether that’s on social media, email inboxes, search results, and beyond. The good news? You don’t have to figure it out alone. Inspired Collective is a team of specialists who together offer done-for-you marketing for glamping and unique hospitality businesses, so you can focus on creating unforgettable guest experiences. At the same time, they handle the visibility, reach, and campaigns without you having to increase your payroll.
From crafting irresistible, story-driven social media posts that stop the scroll to running precision-targeted ad campaigns that bring the right people straight to your booking page, Inspired Collective Ltd designs every element of your marketing to work together. They optimise your website so it not only looks beautiful but also converts visitors into paying guests, and they keep your audience engaged with email campaigns that turn first-time visitors into loyal, repeat bookers. The result? More visibility, more direct bookings, and more time for you to focus on delivering the magical experiences that make your glamping site or unique stay unforgettable. However, if you are not ready to hand over your marketing tasks just yet, here are a few examples of what you can do to promote your services on your own.
A Video Tells a Complete Story
Why do companies prefer video promotion, and what do you need to know when understanding how to promote your glamping business? Compared to other types of creatives, a video is by far the most complete. There are also limitless possibilities for what you can do in a video. You can take your audience for a tour of your glampsite even before they set foot on the premises. There are also some tricks you can do so that you can entice someone to visit your site through the means of a promotional video. Here are some tips on how you should make your video promotion:
Use Royalty-Free Content
First and foremost, make sure that all images, videos, and music used in the promotional video are either yours, royalty-free or used with permission from the owner. Some websites offer royalty-free music, images, and clips for payment or credits. Make sure that every second of the video is filled with content that you have the right to so that you won’t end up with problems in the long run.
Keep It Short and Simple (KISS)
KISS is age-old advice that means “keep it short and simple”. This advice is most applicable in creating your promotional video. An audience’s attention span is very short these days. According to statistics, the average video viewer’s attention span has dropped from 12 seconds in 2000 to 8 seconds today.
Promotional videos should be short and straight to the point. You need to make sure that the audience grasps the information quickly so that they can act on it before they lose interest. Optimise your video to hold the most crucial information within the first 8 seconds so that you can deliver everything right away.
Your video length should also depend on the platform you’re trying to put it in. For example, in social media, a Facebook video should be between 2 and 3 minutes, and an Instagram video should be between 15 and 30 seconds. If you’re planning to do a full-length video promotion, publish it on your website or through YouTube, then create a shorter version for Snapchat, Instagram, Twitter, and Facebook.
Tell a Story
Creating a video is one thing, and making it interesting enough to watch is another. Many current advertisements use the power of emotion and experience to be relatable to their audience. If your video is not relatable, your client won’t last 5 seconds in your promotional video.
To be effective at telling a story, you should know your audience and see things from their perspective. If you own a glampsite, most of your patrons would be adventurous yet look for glamour in their campsite, so make sure that you highlight all of the facilities that your customers would find interesting. Also, focus on the benefits of those facilities rather than the features, as this means more to your potential viewers.
Teach Something New
People watch videos for entertainment or to learn something new. Try to tell your audience something new about your glampsite. For example, you can talk about new features in your glamping sites, like new swings or a pet playground.
Practice Honesty
Honesty and sincerity sell. If you’re doing a video on your glampsite, you should make sure that the information and graphics you present are accurate. It would become a problem if you weren’t honest about your glampsite, and visitors would be disappointed when they visit. The disappointment will lead to being discredited.
Use Exciting Ambient Audio
Refrain from using what is coined as “elevator music”. Try to use EDM or electronic dance music in your videos to excite and entice your audience. Make sure that you match the mood you’re trying to portray with your music.
Perfection Leads To Procrastination
When sharing videos on social media, while it is best to avoid the type of amateur video that is uncomfortable to watch – and even a bit irritating – it is essential that you try to avoid perfection. Social media platforms get the best results from real videos that look as real in the ‘timeline’ as those videos shared by friends, family and loved ones. If yours is too perfect, then it won’t fit in as well, which is excellent, as we all know that trying to achieve perfection leads to fear of failure, procrastination and a lack of progress. As the poem by William O’Brien goes…
“It is better to try and fail than to never try at all…”
Final Thoughts
Every glampsite can genuinely benefit from having excellent promotional materials and a strong strategy, but not everyone has the time to dedicate to what they know they need to do. So if you’re ready to stop struggling with the overwhelm of “doing it all” and start seeing consistent bookings, Inspired Collective’s done-for-you marketing services are here to make it happen. They specialise in helping glamping sites and unique hospitality businesses cut through the noise, stand out and attract their ideal guests, and keep them coming back… without the stress of figuring it all out alone. Find out more about what’s involved by visiting Inspired Collective and stop being the best-kept secret.
