Long-Standing Richard Childress Racing Partner Realtree to Sponsor No. 8 Chevrolet at Talladega Superspeedway


Realtree, the world’s leading camouflage designer, marketer, and licensor, will partner with Richard Childress Racing to sponsor the No. 8 Chevrolet driven by Tyler Reddick at Talladega Superspeedway. The race is scheduled to be broadcast live on Sunday, October 2 at 2 p.m. ET on NBC.

“I’m looking forward to racing at Talladega Superspeedway with everyone from Realtree,” said Tyler Reddick, driver of the No. 8 Reatlree Chevrolet in the NASCAR Cup Series. “Talladega is such an iconic track, and Realtree and RCR both have such a long and successful history together there. I’m hoping for the chance to make Bill, Tyler, and everyone at Realtree proud while introducing a pretty cool new pattern to race fans.”

The long-time RCR partner, who first began their association on the No. 3 Chevrolet driven by Dale Earnhardt, will use the race to highlight Realtree MAX-7, a purpose-built and versatile pattern designed to be used across various flyways, across North America.

“Realtree MAX-7 features photorealistic imagery of common elements found in open waterfowl habitat, such as reeds, mud, cattails, milo, and corn,” said Tyler Jordan, Strategic Business Coordinator at Realtree. “MAX-7 combines these elements in the foreground of the pattern with a highly detailed layer of cracked mud and moss in the background to unite the pattern and enhance its concealment capabilities with shadows and highlights. We can’t wait to introduce our most effective open-country waterfowl pattern yet to race fans at Talladega Superspeedway.”

Richard Childress Racing’s No. 8 team has earned three NASCAR Cup Series race wins so far in 2022, including their most recent win September 25 at Texas Motor Speedway. Reddick and the No. 8 team enter the Talladega race ranked 13th in the NASCAR Cup Series championship standings on the strength of 10 top-five and 13 top-10 finishes.

For additional information on today’s announcement, and all that’s happening at RCR, please visit rcrracing.com.

About Realtree

Realtree is the world’s leading designer of photorealistic camouflage, marketer, and licensor with over 2,000 licensees utilizing the Realtree patterns and brand. Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns. In addition, Realtree is committed to supporting individuals and groups that work to ensure our outdoor heritage, veterans and military affairs, the conservation of natural places, and the wildlife that resides there.

About Richard Childress Racing:

Richard Childress Racing(rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018). Its 2022 NASCAR Cup Series lineup includes two-time NASCAR champion, 2017 Coca-Cola 600 winner and 2018 Daytona 500 champion Austin Dillon (No. 3 Chevrolet), along with two-time NASCAR Xfinity Series champion Tyler Reddick (No. 8 Chevrolet). RCR fields two full-time NASCAR Xfinity Series entries with Sheldon Creed and Austin Hill.

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